The ability of efficiently tracking and tracing a product is key in the supply chain, especially in the development of an evolving supply chain process. QR code track and trace systems are becoming more commonly used across businesses looking to improve transparency, reduce counterfeiting, and streamline processes. Leading the charge on this front is Gazelle Information Technologies, a leading supply chain solution provider, which has pioneered dynamic QR code-based trace and track systems that have completely transformed the entire process of creating and tracking a product from creation to the end-user.

QR Code in Logistics: Its Contribution in Modern Day Supply Chains

QR code: What is QR Codes, and how does it work? [QR code] QR codes, or Quick Response codes, are two-dimensional barcodes, which can store more data. Translating this to product is that these codes can be scanned at different stages along the supply chain, giving up-to-date information about the product’s status and whereabouts. In addition to verifying the authenticity of the product, this system provides consumers with insight into the product’s journey or provenance, which can help establish trust and confidence.

Dynamic QR Code-Based Trace and Track System of Gazelle

Dynamic QR Codes As A Supply Chain Management Solution By Gazelle Information Technologies Dynamic QR codes can also be updated in real-time, as products move through the supply chain and data can be continuously added, unlike static QR codes, which contain fixed information.

One of the best case studies is Gazelle partnered with the largest steel manufacturer in India to optimize the tracking of products like coils, plates, and bars. The objectives included:

• End-to-End Product Tracking: Track everything from production to delivery
• Single QR Code Usage: Using a single QR code for every product, updating it but not needing new labels.
• Tough Labels: Make labels that do not break down or disappear easily.
• Yard Location Tracking: Tracking the location of the product in the storage yards accurately.
• Automated Invoicing: Enabling automated processing of all yard invoices.

Realizing the need for a digital identification system for wagons that could be updated easily, Gazelle’s solution was to create dynamic QR codes that could be updated with wagon numbers, quality reports, bay numbers, and invoice details in real-time. The labels with QR codes were manufactured to withstand extreme conditions such as heat and hard navigation. It also boasted integration with ERP/SAP platforms to streamline data flow, as well as eliminated pilferage with precise location tracking within yards.

Advantages of Using QR Code Track and Trace Systems

Increased Transparency and Trust

Consumers today not only expect transparency about the type of products they buy but also transparency and trust. Customers can verify the authenticity of a product and get detailed information about the product’s journey, thereby promoting trust and confidence in the brand.

Combating Counterfeiting

Fake goods can be extremely harmful to customers as well as businesses. When each item is assigned its own unique QR code, a business can be assured of the authenticity of the product since it will be difficult for counterfeiters to reproduce it. Scan the code to verify that the product is legitimate and brand integrity is protected.

Streamlined Inventory Management

QR codes allow tracking of inventory in real-time, tracking stock levels, movement, and environmental conditions. Which, in turn, streamlines operations, reduces errors, and enhances supply chain efficiency.

Improved Recall Management

QR code tracking systems allow for the quick identification of affected batches in case of a product recall, which can help minimize the potential harm to customers and lower financial losses. This ensures that only contaminated products are recalled, because of its precise traceability.

Enhanced Consumer Engagement

In addition to tracking, QR codes can also provide a platform for consumer engagement. When a customer scans a product’s QR code, they can receive additional information — usage instructions, promotional offers, sustainability practices — that enhances the customer experience.

Gazelle Committed to Providing Innovative Supply Chain Solutions

Gazelle Information Technologies is an industry leader in the delivery of sophisticated supply chain solutions. Specializing in the integration of these dynamic QR code track and trace systems, they have played a pivotal role in improving product visibility, authenticity, and operational efficiency for companies in diverse sectors.

Using Gazelle’s disruptive technologies allows corporations to protect their brand image while providing the transparency that consumers demand, strengthening customer loyalty and trust.

To learn more about Gazelle’s dynamic QR code-powered trace and track systems, check their official website.

gazelle.in

Conclusion

To wrap up, the adaptation of QR code track and trace systems — as demonstrated by Gazelle Information Technologies — has proven to be a potent answer for contemporary supply chain hurdles. This technology allows for more transparency in the supply chain, fighting against counterfeit products and improving overall supply chain efficiency, making the supply chain more effective in the modern marketplace.