Partner Planning

1. Partner Planning is about selecting the right partners, applying the right source, and delivering the right result.
2. Planning is important for selecting the right strategic alliance partner and developing the right expectation.

The goal of Partner Planning

1. Grow existing client
2. Win new client
3. Build market profile
4. People and Leadership
5. Collaboration matters

Importance of Partner Planning

1. Partnering with someone can give you access to a wider range of different parts of your business.
2. The partner allows you to share the financial burden and it can result in substantial savings.
3. Partner lightens the load you can take off when needed which can have a positive impact on work-life balance.

Future of Partner Planning

1. Campaign development to know which partners are an effective marketers
2. IP development to see if your partner supports the future
3. Partner investment framework to know if you’re getting sufficient return on investments.

Future of technology used for Partner Planning

1. A systemized collaboration process it will help you to learn each other working style.
2. ROI helps to build a new revenue channel with the best technology.
3. Digital Analytics help to reach your target audience, which channel has the best engagement.
4. Blockchain helps more people access cryptocurrencies

Future of Process used for Partner Planning

1. Understand the present strength and weaknesses of current efforts.
2. Another element of partner planning is the ability to diagnose channel performance against a vendor’s strategic product focus and growth model.
3. To define required ecosystem needs and manage your partnership community.
4. The framework helps to increase sales improve ROI, and re-direct partner behavior to high-value actions.