CASE STUDY OF DEMANTRA DEMAND MANAGEMENT SYSTEM FOR A FMCG DISTRIBUTION ORGANIZATION
About the Business
* Client is one of the Largest Group of Organizations based in Doha, Qatar.
Business Challenge
* Overcoming issue of Improper Forecasting due to seasonal , Product Attributes and Outliers.
* Decreasing high forecasting and planning lead times considerably.
* Managing frequent Introduction of New Product and categories.
* Avoiding loss of sales for all items at all locations.
Forecasting and Planning of Items with small Life cycle.
Result Generated
* Reduce loss of sales by 25%
How we did it?
- Implementing online collaborative platform for Distribution planning.
- Implementing online collaborative Platform for forecasting.
- Utilising reporting capabilities of Demantra for Online Reporting.
- Multi Dimensional forecasting for precise and accurate forecast.
- KPI’s to manage exceptions in demand and supply plan for prompt action.
- Implementing online collaborative platform for Procurement planning.
from the horse's mouth!
Gazelle demonstrated very deep domain knowledge in the areas of Supply Chain optimization and developed our Pan India Beer Sourcing model that helped us realize multiple opportunities of reduction in the total Sourcing costs under complicated business constraints…
Conducted Workshops
to understand the efficiencies of Tyre Distribution and Service Levels
Pan India Study
for Benchmark Report of the Distribution Network and processes of all major competitors in India
Modeling Distribution
secondary distribution process taking into account the RDC’s, C&F’s and distributor locations
Optimising Distribution
using multiple decision variables, objective functions and constraints for replacement market for the Farm and Consumer PBUs
Scenario Simulation
with the purpose of cost reduction so as to check if the plan is working or not
Reporting Cost Reduction
of overall Supply Chain cost upto 35% for Farm and 17% for Consumer PBUs
Gazelle Insights
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Looking to Optimise your Supply Chain?