Gazelle Information Technologies

Gazelle Supply Chain Consultant

HOW WE HELPED GOODYEAR REDUCE SUPPLY CHAIN COSTS UPTO 35%

About the Business

* The Indian operations of US-based Tyre giant.

* Has two Manufacturing plants & RDCs feeding 28 C&F and 400 Distributors.

Business Challenge

* To optimise the supply chain cost – reconfiguring secondary distribution network

* To benchmark the Secondary distribution Process and costs in the Indian market.

Result Generated

Overall Supply Chain cost to serve reduced by 35% for Farm and 17% for Consumer PBUs

From the horse's mouth!

Gazelle displayed deep technical and process knowledge of Sales & Operations Planning and technical knowledge of Demantra and ASCP. They are very customer centric.

Siddhartha Kanodia

SVP, Supply Chain, Bajaj Electricals Limited
Gazelle demonstrated very deep domain knowledge in the areas of Supply Chain optimization and developed our Pan India Beer Sourcing model that helped us realize multiple opportunities of reduction in the total Sourcing costs under complicated business constraints…

S Ramakrishnan

Vice President, Information Systems, United Breweries
Gazelle was chosen for introducing a collaborative planning process based on a scientific forecast. After Gazelle’s engagement, we have noticed a perceptible change in the organization culture and acceptance towards collaborative planning and in forecast accuracy…..

Mr Ravi Chawla

President, Gulf Oil India Limited
The results of the demand planning and S&OP process implemented by Gazelle is very encouraging…we have improved forecast accuracy to upto 90%..…..

T K Subramaniam

CIO, Information Systems, United Spirits (Diageo India)
We are very comfortable with the Demand forecast accuracy as well as the accountability and process the system has brought in. Gazelle were of great professional help in implementing the solution.…..

Bassem El-Wazir

IT Director, Nuqul Group, Jordan
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How we did it?

  • Conducted workshops to understand the efficacies of the Tyre Distribution and the Service Levels
  • Conducted pan India study with a team of 20 research associated to submit a detailed Benchmark Report of the Distribution Network and processes of all major Tyre manufacturers in India
  • Modeling and optimization the secondary distribution process taking into account the RDC’s, C&F’s and distributor locations for replacement market for the Farm and Consumer PBUs, data using multiple decision variables, objective functions and constraints
  • Simulated different scenarios with the purpose of cost reduction and Reported overall Supply Chain cost to serve reductions of 35% for Farm and 17% for Consumer PBUs

Conducted Workshops

to understand the efficacies of Tyre Distribution and Service Levels

Pan India Study

for Benchmark Report of the Distribution Network and processes of all major competitors in India

Modeling Distribution

secondary distribution process taking into account the RDC’s, C&F’s and distributor locations

Optimising Distribution

using multiple decision variables, objective functions and constraints for replacement market for the Farm and Consumer PBUs

Scenario Simulation

with the purpose of cost reduction so as to check if the plan is working or not

Reporting Cost Reduction

of overall Supply Chain cost upto 35% for Farm and 17% for Consumer PBUs

Looking to Optimise your Supply Chain?

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